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Quick Commerce! A Boon or a Blessing ?

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  The Challenges of Sustaining as a Quick Commerce Brand in India ft. Zepto The last few years, post-COVID-19, have witnessed a significant shift in customer trends and preferences. The role of convenience in product selection has become more crucial than ever, and many brands have recognized this as a prime opportunity to assert their presence in the market. One direct result of this is the rapid growth of the quick-commerce sector. The concept of receiving essentials in the blink of an eye has taken the Indian market by storm, and rightly so. According to a survey, the Indian quick-commerce market is currently valued at $2.8 billion and is expected to grow 14-fold, reaching $40 billion by 2030. These are staggering numbers when viewed from a broader perspective, but the reality on the ground is far from simple. Many companies are generating significant revenue without achieving profitability for years, which limits the overall profitability potential of this sector. Let’s take ...
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NESTLE: THE NAME YOU KNOW, THE JOURNEY YOU DONT

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  NESTLE: WHAT MAKES THEM STAND APART FROM THE REST? If You Carefully study all the Brands pertaining to the FMCG Sector, then one name that stands out from the rest is none other than Nestle. If Building a Brand Identity in the most profused way Possible is an art, then Nestle is the Picasso of it. Having Said that, There have been only a few brands that have achieved the level of popularity that Nestle has and the best part? They haven’t really made any conscious effort to break it through !   It has been all very organic with Nestle taking the Creative Liberty to potray their ideals unapologetically be it through their Products or be it through their mind-Boggling Marketing Gimmicks. Nestle has only gone from strength to strength carving a gigantic niche for themselves Solidifying their Position in the FMCG Sector. So today we take a look at the top factors that have helped Nestle 's Case in steering it to the top Clever Market Segmentation -   One of Nestle’s Most...
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